Peter Illingworth Estate Agent Kirkbymoorside and Pickering
Many years of selling property, day in day out, teaches a great deal, not only about the market, but also about human nature. So here are some hard won thoughts on handling different aspects of the market, together with some home truths about this emotional but important life skill.
We not only want to sell your home, but to sell it for the best possible price. We have therefore
set out the following as a helpful guide to selling your home.
First impressions are lasting. It is vital to create the right impression as potential
buyers form an opinion of your home fast – in fact often within the first 20 seconds of arriving
- The first sight of your home is
when buyers arrive. You must make sure every part of this visual picture looks at its best.
If the interior is beautiful they may never
it if the exterior is shabby. The pavement in front of your home should be swept clean
if necessary, any weeds that are growing should be removed, unsightly bins hidden and any
- Well maintained borders and a recently
mown lawn can give the impression of a low maintenance garden which is an encouraging factor
to prospective buyers.
themselves relaxing in the garden and their children playing safely, so help create that
impression for them.
- Make sure they are clean and free
from weeds; if sections are cracked then have them repaired. If you think your car spoils
the look of your house then
park it away from
- Nobody wants to inherit
a leaking roof. It is important to ensure that your roof and rainwater goods are in good
replacing any missing
or broken tiles. Attend to any obvious repairs otherwise prospective purchasers may not
even make the viewing. The front door is often what a buyer will focus on whilst they are
to be let in. Therefore, it is essential to clean and repaint the front door if necessary,
and polish any brassware or hardware. A fresh coat of paint can be one of the best investments
you can make to increase the value and, most importantly the saleability of your home.
This one improvement can transform the look of your home. Replace any cracked or broken
and ensure that the windows are cleaned inside and out. Again it is important to apply
any touch-up paint where necessary. It is important that your house name or number is clearly
visible. If they cannot find it they will not buy it!
…… An appealing and saleable interior
can be created for surprisingly little cost. You could watch one of the many home improvement
Four main sensory tools which can have an enormous impact are:
- Colours should be light and neutral when selling your home. Suggested colours
for the exterior are white and cream. For internal walls, shades of white, off-white
light pastels give rooms a light airy atmosphere. Bright colours should be used sparingly
and only for accents such as flowers, curtains and other accessories if appropriate.
- Studies prove that people react
more positively to properties with good lighting. The following steps should help lighten
your buyers’ spirits. Mirrors can be used to
magnify the feeling of space and light. Curtains opened to create a light cheerful atmosphere.
Prior to viewings ensure all the lights in the house are on to help achieve a light cheerful
- Try to create a quiet, peaceful
atmosphere in your house. Make sure there are no sounds from mechanical problems such as
banging pipes and avoid the
use of dishwashers
and washing machines when buyers are around. Try to keep children amused and get teenagers
turn down music to help create a peaceful atmosphere.
- Smell has more impact than you
may think. It can work for or against you. A clean smell is important, particularly in Kitchens
use of furniture polish
can also create the right atmosphere. Fresh flowers, pot-pourri and fresh coffee
can help. Avoid
unpleasant smells such as damp, cigarettes, pet odours and cooking oil
- Remove it! Without doubt this is the best course
of action. You can dispose of it, but if that is too painful why not put it in temporary
- Your Hallway is where a buyer’s first impression of the interior is formed.
Here you have the chance to make a large statement in what is usually a small area. My advice
here is to make sure your hall is well lit, clean, fresh smelling and has fresh flowers.
- Most people like
to have an impressive and elegant room to live and entertain in. Hanging a mirror over your
fireplace or opposite
the window will
the room appear larger and bright. The use of up-lighters can also create dramatic visual
behind furniture or large plants. If there is a fireplace then show it off with a warm
inviting fire. In the spring and summer months it may be appropriate to decorate the
dried flowers or healthy plants. Make sure all carpets and rugs are clean, and any plaster
cracks are repaired. This also applies to all other rooms in the house. Finally, it always
helps to fill the room with fresh flowers and plants.
- The Kitchen can be the most important
room in the house when it comes to selling. Its condition has a direct effect on the value
of your property.
If it is in bad repair
it may be worth making extensive improvements. The following ideas can increase your
without spending a fortune. First and foremost, ensure the room is spotlessly clean and smells
fresh. Banish small appliances and clutter from the work surfaces. Out dated light features
can be replaced by new spotlights for maximum impact, it may be appropriate to give the kitchen
cabinets a face lift by installing new door furniture, hardware or even painting old doors
and cupboards. Most potential purchasers like to check the cupboards, be sensible and organise
your cupboards to show how much space there is. Finally, consider replacing badly worn flooring
with a neutral vinyl floor covering or scatter floor mats.
- Bathrooms are a major selling
point, there are many ways you can improve an old bathroom sufficiently to add interest.
Again it is important to
freshen the air and
all personal clutter. Remove any mould from showers and baths, consider replacing old
towel racks and fixtures with new brass or chrome ones to match your décor.
- The bedroom is just as important.
As before make sure all bedrooms are spotless. Rugs should be clean; the air filled with
fresh smells, and remove
any excess furniture.
Consider the use of co-ordinating bedspreads and curtains, and cupboard organisers
to utilise every inch of space effectively. Bedside lamps can brighten a room and add atmosphere,
your bedroom can seem larger with mirrored wardrobe doors and carefully placed wall mirrors.
- When showing your home avoid
having too many people present as your potential purchasers may feel like intruders and hurry
through the house without
seeing its best
features. Never apologise for the appearance of your home, after all it has to be lived
in. Make sure
pets are not at home as not everyone likes them. From a security point of view make
sure all valuables are kept from view. Allow buyers to enter the rooms first, especially
they are compact, as this increases the sense of spaciousness. Do not forget to mention
features, as they may not see everything the first time. Remember not to overpower
them. Some things that are important to you will not matter to them. It is best not to talk
money during viewings. Refer them to us as we are there to negotiate on your behalf.
… You can dramatically increase your property’s market potential by paying
attention to detail. Potential purchasers need to be able to visualise themselves living
in your house. You are selling a lifestyle as well as a home. We hope some of the ideas presented
in this brochure will help you prepare your home for the market. Between us we will be successful
in selling your property ensuring you can move on to your new home.
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16 Market Place
Telephone: 01751 431107
Champley's Mews, Market Place
Telephone: 01751 475557